自我反思法 得到確切答案后,可以再度詢問: When do you expect to end the project you are currently working on? I will continue to discuss with you at that time. 你最近手頭上的項(xiàng)目大概什么時(shí)候可以結(jié)束呢?我到時(shí)候再繼續(xù)跟你討論。 得到回復(fù)后,再確定下次跟進(jìn)時(shí)間: Thank you for your information, I will send you a project details via email, and call you tomorrow to discuss. 感謝您的回復(fù),我會(huì)把項(xiàng)目細(xì)節(jié)通過email發(fā)給你,明天會(huì)給你打電話來詳聊。 客戶分析法 分析客戶心理,進(jìn)行換位思考,嘗試去理解客戶在想什么,有什么顧慮?什么樣的解決方案才能消除他的顧慮? 比如覺得價(jià)格高可以告知: You may have heard that our price is higher than our competitors, but our customers give us the highest evaluation in terms of quality and service. They found that these things are more important to them than the upfront price. Because in the long run, it means less maintenance risk and higher productivity. 你可能聽說過我們的價(jià)格比競(jìng)爭(zhēng)對(duì)手要高,但是我們的客戶在質(zhì)量和服務(wù)方面給了我們最高的評(píng)價(jià)。他們發(fā)現(xiàn)這些東西對(duì)他們來說比預(yù)付價(jià)格更重要。因?yàn)閺拈L(zhǎng)遠(yuǎn)來看,這意味著更少的維護(hù)風(fēng)險(xiǎn)和更高的生產(chǎn)率。 附加值法 我們可以嘗試為客戶解決問題,幫助他們解決一些事情。能解決的積極去解決,解決不了的就避重就輕,將問題淡化。 如果樣品發(fā)送給客戶簽收后,可以發(fā)送郵件: Notice that you received the XXX product package. May l know when you plan to do the test? If you encounter any problems during the test, please let us know as soon as possible and we will solve them for you, thank you. 我看到您已經(jīng)收到了XX產(chǎn)品的包裹了。方便告知什么時(shí)候開始試用樣品嗎?如果您在試用期間遇到任何問題,請(qǐng)隨時(shí)聯(lián)系我,我們會(huì)為您及時(shí)解決,感謝。 價(jià)格有效期法 在報(bào)價(jià)的時(shí)候,注明報(bào)價(jià)的有效期,這樣不僅對(duì)我們的價(jià)格是一種保護(hù),也是我們可以去逼單的理由。比如我們說報(bào)價(jià)有效期快到了,超過這個(gè)期限就要漲價(jià)了。 The validity period of the previous offer is about to expire, and the price of raw materials is likely to rise. Shall we continue to talk about the previous order? 之前的報(bào)價(jià)有效期快到了,原材料很有可能會(huì)漲價(jià),我們要不要繼續(xù)聊一下之前的訂單? 耽誤貨期提示法 如果遇到了中國(guó)春節(jié)、國(guó)慶節(jié)等節(jié)日,我們可以 Dear xxx, It's been a pleasure for us to cooperate with you. As the Chinese National Holiday is approaching, the freight charge is highly likely to go up after the holidays. So it would be good to confirm the order as soon as possible so that all the goods can be delivered as scheduled. Could you please kindly send the final order confirmation? Thank you and look forward to hearing from you! Best regards xxx 尊敬的xxx: 我們很高興與您合作。中國(guó)國(guó)慶節(jié)即將到來,假期過后運(yùn)費(fèi)很可能會(huì)上漲,鑒于此,希望您能盡快確認(rèn)訂單,以便所有貨物能如期交付。請(qǐng)您發(fā)送最終訂單確認(rèn)書,好嗎?謝謝,期待您的回復(fù)! 順致敬意 XXX公司 運(yùn)費(fèi)不穩(wěn)定法 轉(zhuǎn)達(dá)貨代的通知信息給客戶,告知運(yùn)費(fèi)要漲價(jià)了,如果要下單的話需要抓緊。 According to our freight forwarding, the shipping fee will increase next month. You need to confirm your order as soon as possible. 根據(jù)我們貨運(yùn)代理所說,運(yùn)費(fèi)下周將要上漲了。你最好盡快確認(rèn)你的訂單。 總而言之,我們不要害怕把訂單給逼死,慢慢去聊,去鍛煉自己談客戶的節(jié)奏,逐漸找到適合逼單的方式。 這個(gè)過程也是我們學(xué)習(xí)和提高的機(jī)會(huì),我們可以加強(qiáng)自身的軟實(shí)力和綜合實(shí)力,豐富我們的實(shí)戰(zhàn)經(jīng)驗(yàn)和談判能力,以助于我們之后處理任何情況時(shí)都可以游刃有余。 |
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