奧運(yùn)會(huì)就快開(kāi)始了。了解一下奧運(yùn)文化吧。
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奧運(yùn)會(huì)形象
奧運(yùn)會(huì)形象是奧運(yùn)會(huì)的精髓,也是全世界人民共同的思想和情感。奧運(yùn)會(huì)形象源自視覺(jué)的,或文字的,抑或圖文并茂的要素(如一個(gè)字、一個(gè)標(biāo)志、一種符號(hào)、一種設(shè)計(jì)、一條術(shù)語(yǔ)或是所有這些的結(jié)合體),播散著奧運(yùn)會(huì)和奧運(yùn)健將們的風(fēng)采與形象,承載著他們的殷切期望和遐想,是奧運(yùn)會(huì)的核心品牌或信息。 Olympic Image The core essence of the Olympic Games as it is found in the thoughts and emotions of people around the world. The core brand or message of the Olympic Games, stemming from elements that are either visual or verbal or both (e.g., a word, a mark, a symbol, a design, a term, or a combination of these) that communicate the identity and the image of the Olympic Games and the Olympic athletes, and that convey a set of expectations of and associations with the Olympic Games and the Olympic athletes. 奧林匹克標(biāo)志 奧林匹克標(biāo)志是指用單獨(dú)使用的單色或多種顏色的奧林匹克五環(huán)。這一五環(huán)套接的圖案標(biāo)志經(jīng)國(guó)際奧委會(huì)商標(biāo)注冊(cè),屬國(guó)際奧委會(huì)財(cái)產(chǎn),象征著奧林匹克運(yùn)動(dòng)和奧運(yùn)會(huì)。正式的圖樣設(shè)計(jì)現(xiàn)存放在國(guó)際奧委會(huì)總部。奧林匹克標(biāo)志代表五大洲的團(tuán)結(jié)和來(lái)自世界各地的運(yùn)動(dòng)員在奧運(yùn)會(huì)上的相聚。奧林匹克標(biāo)志的所有權(quán)屬國(guó)際奧委會(huì)專有。 Olympic Symbol The five Olympic rings used alone, in one or in several colours. The emblem of five interlocking rings that represents the Olympic Movement and the Olympic Games, which is the trademarked property of the IOC. The official design as deposited at the IOC headquarters. The Olympic symbol represents the union of the five continents and the meeting of athletes from throughout the world at the Olympic Games. All rights to the Olympic symbol belong exclusively to the IOC. 奧林匹克會(huì)歌 奧林匹克會(huì)歌系指國(guó)際奧委會(huì)在1958年于東京舉行的第55次全會(huì)上批準(zhǔn)的會(huì)歌。其樂(lè)譜現(xiàn)存放于國(guó)際奧委會(huì)總部。 Olympic Anthem That Anthem approved by the IOC at its 55th Session in 1958 in Tokyo, the core of which has been deposited at the IOC headquarters. Olympic Motto “Citius. Altius. Fortius.” Often translated as “Swifter, Higher, Stronger,” the Olympic motto expresses the message which the IOC addresses to all who belong to the Olympic Movement, inviting them to excel in accordance with the Olympic spirit. Torch Relay The Torch Relay area is responsible for the planning and activities related to the passage of the Olympic flame from Olympia in Greece to and around the host country, up to the Olympic stadium. The OCOG may establish a functional area dealing with Torch Relay |
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