目 錄
Table of Content
主編卷首語(Preface by Chief Editor)
“知天命”而再生(繆其浩)
Rebirth while “Knowing the Mandate of Heaven” (MIAO Qihao)
理論方法探討(Theory and Methodology)
情報學(xué)理論研究的”回歸”:國家競爭情報及相關(guān)問題的回顧(唐超,李成增)
“Return” of Intelligence Theory Research: Review on National Competitive Intelligence and Its Related Issues (TAN Chao, LI Chengzeng)
情報行業(yè)縱觀(CI Horizon)
我國鋼鐵企業(yè)競爭情報工作及競爭情報人才現(xiàn)狀的調(diào)查與分析(王樹娟)
Survey and Analysis on Status Quo of CI Activities and Manpower in China Iron and Steel Industry (WANG Shujuan)
知識產(chǎn)權(quán)戰(zhàn)略與專利分析(IPR Strategy and Patent Analysis)
全球不銹鋼專利情報分析 – 專利地圖在企業(yè)情報工作中的應(yīng)用案例(張譯中)
Patent Analysis on Global Stainless Steel – Case of Patent Mapping in Corporate Intelligence
CI企業(yè)應(yīng)用(CI Application in Enterprises)
中國企業(yè)如何有序開展競爭情報實踐工作(陸赟)
How to Develop CI Activities for Chinese Entereprises
基于動態(tài)環(huán)境的企業(yè)競爭對手跟蹤與監(jiān)測(王知津,劉 冰)
Competitor Scouting and Monitoring for Enterprise in Dynamic Business Environment (WANG Zhijin, LIU Bing)
企業(yè)情報部門在危機管理中的價值(倪志宏)
The Value of Enterprise’s CI Department in Crisis Management (NI Zhihong)
CI實戰(zhàn)技巧(CI Techniques)
競爭對手信息搜集的基本內(nèi)容(謝曉專)
Framework on Competitor Information Search (XIE Xiaozhuan)
控制外包的情報搜集–放養(yǎng)蝴蝶和咨詢師(Kent PORTER)
Controlling the Outsourced Collection of Intelligence — Herding Butterflies and Consultants (Kent PORTER)
案例研究(Case Study)
工商銀行引入保險業(yè)務(wù)后的價值鏈重組(李國秋,張鳳梅)
Value Chain Reorganization for ICBC after Insurance Business being Introduced(LI Guoqiu, ZHANG Fengmei)
CI隨筆(CI Essay)
處在”拐點”上的企業(yè)競爭情報(陳颸)
Enterprise CI:At a Inflexion Point? (CHEN Si)
MIRU視點(MIRU View)
OLED產(chǎn)品技術(shù)路線圖(顧震宇)
Technology Road Map for OLED Products (GU Zhenyu)
梅花廣告監(jiān)測(Meihua Ad Monitoring)
各刊題錄匯集(Titles of CI Articles from Magazines)
會訊(Conference News)