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今天給大家分享的是：亞馬遜五點(diǎn)描述的17點(diǎn)通用法則。如果你還是亞馬遜新手的話，可以看看。1、考慮“產(chǎn)品解決了什么問(wèn)題？” 例一：L型書桌產(chǎn)品描述：“If you have spacelimitations, the compact ‘L’ desk is a great alternative（如果你的房間空間有限，那么L型桌子能非常好的解決你的空間問(wèn)題）”。例二：勃朗寧折刀：“We arealways looking for knives with unusual locks, especially those that seem tooffer a better way of releasing the lock. This knife from Browning fits thatbill（我們一直在尋找?guī)в歇?dú)特刀鎖的折刀，特別是刀刃可以更順利開合的，而這款勃朗寧折刀真好滿足了這一需求）”。這兩款產(chǎn)品直接向買家揭示了它能解決的問(wèn)題，有需要的買家一目了然。沒有意識(shí)到自己有這方面需要的買家，也可能會(huì)恍然大悟自己也有這些需求，就順便購(gòu)買了。2、考慮“這個(gè)產(chǎn)品有什么人在用?” 例一：麥克風(fēng)描述：“Singersabsolutely love the sound of this mic! Speakers love the depth and clarity itgives their voice!（歌手們、演講者們都會(huì)愛上這個(gè)麥克風(fēng)發(fā)出的聲音，深沉而清晰）?！?/section>例二：堅(jiān)果描述：“Nut loversand tin collectors rejoice. We’ve packed a Great Pumpkin design tin with 6smaller tins of honey roast peanuts, pistachios, spicy peanuts, cashews, fancymixed nuts and smoked almonds（堅(jiān)果愛好者和罐頭收集者們可以嗨起來(lái)了。我們準(zhǔn)備了一個(gè)很棒的南瓜型罐頭，里面放了6個(gè)小罐子，分別放了烤花生、開心果、花生、腰果、混合堅(jiān)果和熏杏仁）”。這個(gè)描述直接面向產(chǎn)品的目標(biāo)受眾做出呼喚，很有感召力。例一：服裝描述：“Thirtyyears ago, we introduced a warm, double-layer shirt inspired by the onesnorth-woods log drivers wore to stay warm through long, damp days working onthe river （30年前，我們推出了一款溫暖的雙層襯衫，襯衫的靈感，來(lái)自北方森林原木司機(jī)工作時(shí)為了抵御漫長(zhǎng)潮濕天氣穿的那種保暖襯衫）”。例二：雨傘描述：“Originallydeveloped by an awning manufacturer, the heavy-duty 6-oz. cotton also resistswind and will repel the moisture of a light drizzle（這款產(chǎn)品是一個(gè)雨篷制造商開發(fā)的，采用了6盎司的棉花，防風(fēng)又防雨）”。描述從產(chǎn)品的成分或歷史入手，向買家傳遞出賣家對(duì)于產(chǎn)品品質(zhì)的認(rèn)真態(tài)度。例一：“This year,our wind-tunnel tested Slice Aero frame is 50 grams lighter than last year（今年經(jīng)過(guò)優(yōu)化，我們的Slice Aero框經(jīng)風(fēng)動(dòng)測(cè)試，比之前輕了50克）” 。例二：“Before now,it was very expensive to print full-color, professional-quality album insertsin quantities less than 300. Those days are over. Now you can get beautifulalbum inserts that won’t break your budget!（過(guò)去全彩印專業(yè)品質(zhì)的相冊(cè)價(jià)格非常貴，但現(xiàn)在你可以得到非常漂亮的相簿，價(jià)格絕對(duì)不會(huì)超過(guò)你的預(yù)算）”。告知消費(fèi)者你對(duì)產(chǎn)品優(yōu)化做出的努力，讓他們感受到產(chǎn)品確實(shí)在變好。例：“Seven justbecame your lucky number. Don’t believe in luck? You will after you get yourhands on this sensational snack collection [It has seven ingredients.]（7會(huì)成為你的幸運(yùn)數(shù)字。這款小吃有7種成分，得到它會(huì)給你帶來(lái)好運(yùn)）”。6、從產(chǎn)品的季節(jié)性或使用場(chǎng)合入手 例一：“You’ll findyourself reaching for them any time the weather turns chilly（你會(huì)發(fā)現(xiàn)只要天氣變冷，你就會(huì)不自覺的需要它）”。例二：斜紋棉布褲：“When theweather calls for shorts but the occasion doesn’t, these lightweight chinos arean ideal alternative（天氣轉(zhuǎn)熱但你想去的場(chǎng)合又不適合穿短褲怎么辦？這款輕薄的斜紋棉布褲是你理想的選擇）。”例三：“Perfect forrewarding a team for a job well done or top performers for contributing themost to the company’s annual profits（如果你的團(tuán)隊(duì)在這一年度表現(xiàn)很棒，那么買這款產(chǎn)品獎(jiǎng)勵(lì)你的團(tuán)隊(duì)成員再合適不過(guò)了）”。例：“The look ofreal wood without the maintenance, thanks to a durable scratch- andstain-resistant laminate finish （歸功于產(chǎn)品所采用的疊層加工工藝，人們能在欣賞產(chǎn)品實(shí)木外觀的同時(shí)，無(wú)需擔(dān)心日常的劃痕或污漬問(wèn)題）”。例：“These pantsmay look like wool, but they’re actually made of ultra-soft cotton foritch-free comfort all season long（這條褲子看起來(lái)像羊毛的，但實(shí)際上是用超柔軟的棉花制成，能給你帶了一整個(gè)冬季的舒適感，并且你還可以免受羊毛帶來(lái)的瘙癢）”。例：“Combineselegance with the durability, versatility and functionality needed by today’soffice（產(chǎn)品將優(yōu)雅的風(fēng)格與現(xiàn)代辦公室所需要的耐用性、通用性和功能性結(jié)合在了一起，外觀和實(shí)際需要都得到了滿足）”。例：“The rich bison leather of our finest hands ewns will remind youof the classic hunting lodges of the past, as will the timeless comfort oftheir hand-stitched construction（我們的產(chǎn)品是用野牛皮手工縫制的，野牛皮的質(zhì)感讓人不禁聯(lián)想到叢林的狩獵時(shí)光，細(xì)致手工縫制針腳將給你帶來(lái)永恒的舒適感）”。例一：“We’veworked with Smith Optics to create a pair of polarized sunglasses with the bestfeatures for outdoor sports at a terrific price（我們與Smith Optics公司合作，共同為戶外運(yùn)動(dòng)愛好者們打造了一幅功能非常強(qiáng)大的偏光太陽(yáng)鏡，而且價(jià)格非常優(yōu)惠）”。例二：“We workedwith traditional European shoemakers to design high-quality clogs that providenatural, lasting comfort – at a great price（我們與歐洲的傳統(tǒng)制鞋商合作，設(shè)計(jì)出高質(zhì)量的厚底木屐，為消費(fèi)者提供自然、持久的舒適感，而且鞋子價(jià)格非常美麗）”。例一：“You caneven leave the center pole at home and simply hang the center peak of the tentfrom a limb for a lightweight spike camp（你甚至可以把帳篷中心的柱子放在家里，在野外的時(shí)候直接把帳篷掛在樹枝上，就可以搭建你的小天地了）”。例二：“Thedurable style of Ambience allows you to start small and add pieces as youroffice changes（良好且持久的風(fēng)格允許你隨著辦公室的變化，慢慢添置新物件）”。13、陳列多個(gè)產(chǎn)品值得購(gòu)買的理由 例一：“This is souniversally useful that you will want one in your desk drawer, one for yourhunting gear and of course one in the tool drawer in your kitchen（你在很多地方都會(huì)用得到它，你會(huì)想書桌抽屜里、狩獵工具袋里、廚房工具抽屜里都放一個(gè)）”。例二：“Our giftcertificates can dissolve your holiday shopping dilemmas in a moment, sincethey’re good for any of our pampering services for women or men. Buy ten at atime and we’ll even give you a 5% discount off the total dollar value（我們的禮券可以在瞬間解決你的假日購(gòu)物難題，因?yàn)槲覀兊亩Y券適用于所有用戶，您每購(gòu)買10樣產(chǎn)品，還能得到5%的折扣）”。例一：“Just unroll this portable multipurpose blanket anywhere youradventures take you （不論你到哪里，只要展開這款便攜式多功能毛毯就可以使用了）”。例二：“A simple tap illuminates the clock for night viewing（只要輕敲一下，就能打開時(shí)鐘的夜視模式）”。例一：“It’s calledSimplicity for a reason — simple to order, simple to assemble and simple toexpand as your needs grow （它之所以叫做‘Simplicity’是因?yàn)檫@款產(chǎn)品從訂購(gòu)到組裝、擴(kuò)展都非常簡(jiǎn)單）”。例二：“The name[Comfort Mocs] says it all — we’re sure you’ll agree just as soon as you slipon a pair（產(chǎn)品之所以叫做‘ComfortMocs’，相信只要你穿上它就能理解了）”。例一：“Not asreliable as the Professional Premium, but has a good frequency response. Goodfor voice and limited music duplication（雖然無(wú)法與專業(yè)設(shè)備相提并論，但也擁有非常優(yōu)良的頻率響應(yīng)，非常適合錄音）”。17、為什么產(chǎn)品價(jià)格這么“美麗”例一：“Because thisset is made in B?ker’s factory in Argentina which is experiencing a terribleeconomic situation, the price is extremely good（這款設(shè)備是在位于阿根廷的工廠生產(chǎn)的，那邊經(jīng)濟(jì)形勢(shì)嚴(yán)峻，因而價(jià)格良好）”。例二：“Our Fridaylunchtime special massage costs just $20 because the massage therapists in thattime slot are students in their final 100 hours of training（我們周五午餐時(shí)間的按摩費(fèi)用只需20美元，因?yàn)樵谀莻€(gè)時(shí)間段的按摩師是學(xué)生）”。
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