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教你為自己量身定制銷(xiāo)售計(jì)劃How to Make a Marketing Plan?【第404期】

 天倍兒藍(lán) 2015-02-14

外貿(mào)連 歡迎免費(fèi)訂閱

對(duì)于你來(lái)說(shuō),銷(xiāo)售計(jì)劃是什么?是年初做給老板看的門(mén)面功夫,還是一份可以鞭策自己的計(jì)劃方案?對(duì)于一名有雄心壯志的業(yè)務(wù)員來(lái)說(shuō),答案必定是后者。一份有效的年度工作計(jì)劃能夠幫助你在新一年的工作里更好地落實(shí)工作,取得好成績(jī)。不同的人會(huì)有不一樣的工作習(xí)慣和模式,銷(xiāo)售計(jì)劃也就大相徑庭。那么,如何給自己量身定做一份銷(xiāo)售計(jì)劃呢?阿連總結(jié)了以下幾點(diǎn),希望能幫到大家:


1、先認(rèn)真審視自己的工作情況

在制定銷(xiāo)售計(jì)劃前,首先必須徹底了解自己的工作情況,審視一下周?chē)沫h(huán)境,再確定自己的目標(biāo)。這一點(diǎn)對(duì)于作為業(yè)務(wù)員的你尤為重要。因?yàn)槿绻銢](méi)有審視清楚自己跟進(jìn)客戶的狀態(tài),你根本無(wú)法設(shè)立自己的業(yè)績(jī)目標(biāo),或者,也只是在設(shè)立一個(gè)不切實(shí)際的目標(biāo),對(duì)于如何實(shí)現(xiàn)這個(gè)目標(biāo),只是在夸夸其談。阿連的建議是,如果你對(duì)自身情況不太了解的話,可以找你的上司談?wù)?,因?yàn)樽鳛閹ьI(lǐng)你沖業(yè)績(jī)的上司,他們對(duì)你的工作情況肯定是最了解的,也能給到你最中肯的建議。


2、明確自身發(fā)展情況,確定更高目標(biāo)

作為業(yè)務(wù)員,除了公司給你的業(yè)績(jī)指標(biāo),我相信在你心里,肯定也有一個(gè)自己的目標(biāo)。在制定目標(biāo)的時(shí)候,有一點(diǎn)需要明確的是,你覺(jué)得自己今年可以達(dá)到的,那是你工作的一條合格線,你還需要為自己訂立一個(gè)更高的目標(biāo)。目標(biāo),是對(duì)自身的更高要求,不是短時(shí)間內(nèi)可以達(dá)成的,但確是可以通過(guò)自身努力做到的。朝著合格線一路前行,讓自己和目標(biāo)越來(lái)越接近。給自己更高的要求,這樣,一年下來(lái),你會(huì)發(fā)現(xiàn)自己超出了預(yù)期的成績(jī)。


3、將執(zhí)行方案進(jìn)行到底

在確定好自己的工作目標(biāo)之后,必須為此制定相應(yīng)的工作計(jì)劃,細(xì)致到每天的工作安排,所以必須完成的工作任務(wù)。當(dāng)然,在制定工作計(jì)劃的時(shí)候,你應(yīng)該將你達(dá)成目標(biāo)可能遇到的問(wèn)題和困難考慮在內(nèi),從而調(diào)整自己的工作計(jì)劃,從而提高計(jì)劃的可行性和有效性。


4、順應(yīng)時(shí)勢(shì),且行且調(diào)整

計(jì)劃總是趕不上變化,因此,在實(shí)施計(jì)劃的過(guò)程中,必須根據(jù)實(shí)際情況進(jìn)行調(diào)整,而不是讓計(jì)劃束縛你的工作。你可以在每天的工作中劃掉已經(jīng)完成的任務(wù),然后重新編排先后次序。有必要的話,根據(jù)計(jì)劃實(shí)施的進(jìn)展和新的變化,來(lái)調(diào)整方案。


當(dāng)然,無(wú)論計(jì)劃做得如何精細(xì),還是要配合足夠的執(zhí)行力才能收獲到效果的,紙上談兵遠(yuǎn)遠(yuǎn)成不了事。如果你已經(jīng)做好適合自己的工作計(jì)劃,那么,就別再猶豫了,時(shí)間就是金錢(qián),和時(shí)間賽跑,奔跑吧,兄弟!




原創(chuàng)作品,歡迎轉(zhuǎn)載,請(qǐng)標(biāo)明出處:外貿(mào)連(微信號(hào):LWG-8888)

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For you, what's the marketing plan? Is it a cosmetic move for your boss at the beginning of the year or a work plan for pushing yourself? For an ambitious salesman, the answer must be later. An effective annual work plan can help you work better in a new year, to get good results. Different people have different work habits and patterns, and their marketing plans are dramatically different. How to make your own marketing plan? Here are some tips to you and I hope you can be helped.

1.Take a hard look at your work first

Before making a marketing plan, you must first thoroughly understand your work and scan your environment, then set your goals, which is especially important for you, as a salesman. If you don't take stock of your follow-up state, you hardly set up your own performance targets, or you just set up an unrealistic goal, and you just trade in empty rhetoric on how to achieve the goal. My suggestion is that if you don't know about your own situation, you could talk with your boss, because as a leader, he must understand your job and he can give you the most pertinent advice.


2.Clear your own development, to set higher goals

As a salesman, in addition to the performance indicator set by your company, I believe you must have your own goal. When setting goals, it should be clear that a qualified line of work is something you can achieve this year, but you need to set a higher goal for yourself. A goal is the higher requirement for yourself, which you can achieve in a short time, but it can be done through your own efforts. Move on towards the qualified line, closer to your goal as much as possible. Push yourself with higher requirements so as to achieve the stronger-than-expected performance in a year.


3.Carry implemented plan through to the end

After determine your goal, you must make the corresponding work plan, specific to the daily work arrangement as well as all work related tasks that must be done. Of course, all problems and difficulties that may be encountered during moving on also need to be taken into account when you're planning your work schedule, to adjust your work plan, to improve the feasibility and effectiveness of the plan.


4.Temporize, line and adjust

Plans always can not keep up with changes, thus in the process of implementation plan, you must adjust according to actual situation, instead of feeling trapped by it. You can elide the tasks you done every day, and then redo their order. If necessary, adjust the plan according to the progress and new changes.


Of course, no matter how fine the plan to do, only action can we truly gain something, and empty talk makes nothing. If you have make the effective work plan for yourself, so, don't hesitate, time is money! Racing against time! Running man!




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