這篇文章是來自Seth Godin 塞思 戈丁博客的一片文章，現(xiàn)翻譯如下：水平有限，難免有疏漏，請(qǐng)網(wǎng)友雁過留聲，不惜斧正。

If you use graphs in your Powerpoint presentations, I hope you’ll follow these three simple principles.
如果您在PowerPoint演示中使用圖表，我希望你能遵循這三個(gè)簡(jiǎn)單的原則。

• One Story
  圖表是故事
• No Bar Charts
  避免使用柱條圖
• Motion
  使圖表動(dòng)起來

1. ONE STORY
   圖表是故事

   • The only reason (did I mention only) to use a chart in a presentation is to make a point. If you want to prove some deep insight or give people textured data to draw their own conclusions, DON’T put it in a presentation. Put it in a handout. Give them a URL with a spreadsheet at the other end.
     唯一的原因在(我聲明：僅限與此)這是我們演示文稿中圖表使用要點(diǎn)。 如果你想證明一些深層次的見解或給人梳理數(shù)據(jù)得出自己的結(jié)論，不要放在一個(gè)演示文稿。 將它放在一個(gè)講義。 給他們一個(gè)在另一端的電子表格的鏈接。

     

   • No, the reason you put a chart in a presentation is to tell a story. A single story, one story per chart. “Oh,” the attendee says, “our costs are going through the roof!” Or, in the case of the picture here, “Oh boy LA and Florida are in big big trouble.” 
     不，你把理由陳述中的圖表講成一個(gè)故事。 一個(gè)單一的故事，每個(gè)圖表一個(gè)故事。  “噢，”該與會(huì)者說，“我們的成本，將穿過屋頂了!” 或者在圖片瀏覽時(shí)，“哦,男孩!洛杉磯和佛羅里達(dá)州的情況真是個(gè)大麻煩。”

   • There is no room for nuance here. You don’t have nuance in the other parts of your presentation, and it doesn’t belong here. 
     在此需沒有細(xì)微差異。 在您演示文稿中的其他部分也沒有細(xì)微差別，它不屬于這里。

   • If the facts demand nuance, don’t use a graph, because you won’t get nuance, you’ll get confusion.
     如果事實(shí)只是細(xì)微的差別，不要使用圖形，因?yàn)槟銓⒉粫?huì)得到的這些細(xì)微差別，你得到的將是混亂。

2. NO BAR CHARTS
   避免使用柱條圖

   • Bar charts are dramatically overrated, primarily because they’re the first choice in many graphing programs. 
     柱條圖的使用價(jià)值被高估了，主要是因?yàn)樗麄兪窃S多圖形程序的首選。

     

   • The problem with bar charts is that they should either be line/area charts (when graphing a change over time, like unemployment rates) or they should be a simple pie chart (when comparing two or three items at the same scale). 
     這個(gè)條形圖的思考將會(huì)使大家要么選擇線/面積圖(圖表1時(shí)，隨著時(shí)間的變化，如失業(yè)率)二者之一，或者大家有可能會(huì)選擇一個(gè)簡(jiǎn)單的餅圖(當(dāng)比較兩個(gè)或三個(gè)相同規(guī)模的項(xiàng)目)。

   • [I know full well that pie charts are not rigorous and often misused. My point is that if you need to show slight differences or many bits of data, you probably don't want a chart at all.]
     [我清楚地知道，餅圖不嚴(yán)謹(jǐn)，經(jīng)常被誤用。 我的意思是：如果你需要顯示的數(shù)據(jù)略有差異且較多，你可能不希望一個(gè)圖表表達(dá)全部。]

   • The correct use of a bar chart is to show how several items change over a period of time. This, of course, demands nuance.
     條形圖的正確使用是：說明多個(gè)項(xiàng)目在一段時(shí)期的狀態(tài)。 這當(dāng)然要求沒有細(xì)微差別。

3. MOTION
   使圖表動(dòng)起來

   • Here’s the surprising one: You should animate your charts.
     這個(gè)令人驚訝：您應(yīng)該賦予你的圖表生命。

   • It’s simple: create two slides. The first one shows where the data used to be, the second one, on the same axes, shows where it is or where it’s going.
     這很簡(jiǎn)單：創(chuàng)建兩個(gè)幻燈片。 第一個(gè)顯示過往數(shù)據(jù)，第二個(gè)，在同一軸線上，顯示它所在的現(xiàn)行狀態(tài)。

   • Motion.
     運(yùn)動(dòng)

   • Establish the first slide. Make your point about your source and its validity. Then press the advance button. Boom.
     建立第一張幻燈片。 請(qǐng)指明您的來源及有效性。 然后按預(yù)覽按鈕。

There are 314 principles for good graphs and charts. But these three laws will take you far.
圖型/圖表有非常好的314原則，但是，這三個(gè)原則將指引你。