1. 向顧客推銷商品

Dear Sir: May 1, 2001
Inquiries regarding our new product, the Deer Mountain Bike, have been coming in from all parts of the world. Reports from users confirm what we knew before it was put on the market - that it is the best mountain bike available. Enclosed is our brochure.

Yours faithfully

2. 提出詢價(jià)

Dear Sir: Jun.1, 2001
We received your promotional letter and brochure today. We believe that your would do well here in the U.S.A. Kindly send us further details of your prices and terms of sale. We ask you to make every effort to quote at competitive prices in order to secure our business. We look forward to hearing from you soon..

Truly

3. 迅速提供報(bào)價(jià)

Dear Sir: June 4, 2001
Thank you for your inquiry of June the 1st concerning the Deer Mountain Bike. It gives us great pleasure to send along the technical information on the model together with the catalog and price list. After studying the prices and terms of trade, you will understand why we are working to capacity to meet the demand. We look forward to the opportunity of being of service of you.

交易的契機(jī)

4. 如何討價(jià)還價(jià)

Dear Sir: June 8, 2001
We have received your price lists and have studied it carefully. However, the price level in your quotation is too high for this market, If you are prepared to grant us a discount of 10% for a quantity of 200, we would agree to your offer. You should note that some price cut will justify itself by an increase in business. We hope to hear from you soon.
Yours truly

5-1 同意進(jìn)口商的還價(jià)

Dear Sirs: June 12, 2001
Thank you for your letter of June the 8th. We have accepted your offer on the terms suggested. Enclosed our will find a special price list that we believe will meet your ideas of prices. You should note that the recent advances in raw materials have affected the cost of this product unfavorably. However, for your order we have kept our prices down.

Sincerely

5-2 拒絕進(jìn)口商的還價(jià)

Dear Sirs: June 12, 2001
Thank you for your letter of June the 8th. We regret that we cannot meet your terms. We must point out that the falling market here leaves us little or no margin of profit. We must ask you for a keener price in respect to future orders. At present the best discount offered for a quantity of 200 is 5%. Our current situation leaves us little room to bargain. We hope you will reconsider the offer.
Truly

6. 正式提出訂單

Dear Sir: June 15, 2001
We have discussed your offer of 5% and accept it on the terms quoted. We are prepared to give your product a trial, provided you can guarantee delivery on or before the 20th of September. The enclosed order is given strictly on this condition. We reserve the right of refusal of delivery and/or cancellation of the order after this date.
Truly

7. 確認(rèn)訂單

Dear Sir: June 20, 2001
Thank you very much for your order of June 15 for 200 Deer Mountain Bikes. We will make every possible effort to speed up delivery. We will advise you of the date of dispatch. We are at your service at all times.
Sincerely

8. 請(qǐng)求開(kāi)立信用證

Gentlemen: June 18, 2001
Thank you for your order No. 599. In order to execute it, please open an irrevocable L/C for the amount of US$ 50,000 in our favor. This account shall be available until Sep. 20. Upon arrival of the L/C we will pack and ship the order as requested.
Sincerely

9. 通知已開(kāi)立信用證

Dear Sir: June 24, 2001
Thank you for your letter of June 18 enclosing details of your terms. According to your request for opening an irrevocable L/C, we have instructed the Beijing City Commercial Bank to open a credit for US$ 50,000 in your favor, valid until Sep. 20. Please advise us by fax when the order has been executed.
Sincerely

10. 請(qǐng)求信用證延期

Dear Sir： Sep. 1, 2001
We are sorry to report that in spite of our effort, we are unable to guarantee shipment by the agreed date due to a strike at our factory. We are afraid that your L/C will be expire before shipment. Therefore, please explain our situation to your customers and secure their consent to extend the L/C to Sept.30.
Sincerely

11. 同意更改信用證

Gentlemen: Sept. 5, 2001
We received your letter today and have informed our customers of your situation. As requested, we have instructed the Beijing City Commercial Bank to extend the L/C up to and including September 30. Please keep us abreast of any new development.

Sincerely

12. 抱怨發(fā)貨遲延

Dear Sirs: Sept. 25, 2001
Concerning our order No. 599 for 200 mountain bikes, so far you have shipped only 50 bikes against the shipment. We are notifying you that we reserve our right to claim on you for the shortage, if it is confirmed. We have given our customers a definite assurance that we would supply the goods by the end of September. We hope you will look into this urgent matter.

Yours faithfully
12a. 處理客戶的抱怨

Gentlemen: Sept. 30, 2001
In response to your letter of Sept.25, we regret your complaint very much. Today we received information from Hong Kong that the remaining 150 bikes were on a ship that developed engine trouble and had to put into port for repairs. The trouble was not serious, and the vessel is now on her way. She would arrive at your place tomorrow or the next day.

Truly

14-1 取消訂貨

Dear Sirs: Oct. 2, 2001
We are sorry that causes completely beyond your control have made it impossible for you to keep the shipment date of Sept. 30. Since you have failed to uphold your end of the agreement, we find it necessary to cancel our order. Unfortunately, our buyers cannot wait indefinitely for the units. We are sorry that it is necessary to take such a drastic step.
Sincerely

14-2 諒解遲運(yùn)原因

Gentlemen: Oct. 2, 2001
We have received of your notice of delay of shipment due to mechanical troubles on the ship. We are pleased that the order is now on its way. Thank you for the notice. We are eagerly awaiting the ship‘s arrival.
Yours faithfully

交易的尾聲

15. 貨物損壞報(bào)告

Dear Sirs: Oct. 4, 2001
Upon arrival of your shipment, the ship‘s agents noticed that case No. 5 was damaged and notified us. The number of articles in the case is correct according to the invoice, but the following articles are broken: (List of articles)
As you will see in our survey report and of the ship‘s agents‘, that these units are damaged and quite unsaleable. Please send us replacements for the broken articles; we await your reply in due course.
Sincerely

16-1. 拒絕承擔(dān)損壞責(zé)任

Dear Sirs: Oct. 8, 2001
Thank you for informing us of the damaged shipment. Since the units were packed with the best of care, we can only assume that the cases were handled roughly. We therefore urge you to lodge your claim with the insurance company.
Sincerely
16-2. 承擔(dān)賠償責(zé)任

Gentlemen: Oct. 8, 2001
As soon as we got your letter we got in touch with the packers and asked them to look into the matter. It appears that the fault lies with the packaging materials used. We have since corrected the mistake. We apologize for the oversight, and are sending a new delivery immediately.

Sincerely

交易花絮

17. 催要逾期貨款

Dear Sirs: Nov. 30, 2001
It has come to our attention that your payment is one month overdue. The units ordered were delivered to you on September 26 and were invoiced on September 30. Payment is due on October 30. We look forward to seeing your remittance within a week.
Sincerely

18. 付清逾期貨款

Dear Sirs: Oct. 3, 2001
We have looked into the cause of the delay in payment and have found that our accounting department made an oversight in making your remittance. We are sorry for the inconvenience. The sum of US$ 20,000 has been sent to you by Telegraphic Transfer and should reach you sometime tomorrow.
Sincerely

 

認(rèn)證咨詢 我是怎樣培訓(xùn)新進(jìn)外貿(mào)業(yè)務(wù)員的

第一天： 公司與產(chǎn)品的了解
外貿(mào)業(yè)務(wù)員剛來(lái)，先給他簡(jiǎn)單介紹一下工作環(huán)境，然后給他一本公司目錄和產(chǎn)品彩頁(yè)，再打開(kāi)我們公司的網(wǎng)站，要求他第一天的時(shí)間了解公司，及產(chǎn)品。
第二天：競(jìng)爭(zhēng)對(duì)手的情況
先了解一下第一天的情況，對(duì)所提出的問(wèn)題做一些解答，并稍為總結(jié)一下。 完了以后，簡(jiǎn)單介紹一下，了解競(jìng)爭(zhēng)對(duì)手的情況對(duì)于做業(yè)務(wù)來(lái)說(shuō)是多么的重要，然后拿出一張打印的表格， 上面標(biāo)出兩個(gè)主要的產(chǎn)品，要他利用一天的時(shí)間，每一個(gè)產(chǎn)品找出10家不同的工廠，把公司的名稱，聯(lián)系信息等記錄在表上，然后要他不管通過(guò)任何方式，就幾個(gè)產(chǎn)品型號(hào)得到報(bào)價(jià)或是所有型號(hào)的報(bào)價(jià)單。
第三天：產(chǎn)品的深入了解。工程部培訓(xùn)
有了第一天和第二天的培訓(xùn)，對(duì)產(chǎn)品有了相對(duì)的了解，由工程部對(duì)一些主要的產(chǎn)品特性，規(guī)格，制作過(guò)程等等做出解釋。 時(shí)間為1個(gè)小時(shí)左右， 培訓(xùn)完后發(fā)一套測(cè)試題，當(dāng)天完成。
第四天： BTOB網(wǎng)站的使用。
對(duì)前三天的培訓(xùn)做個(gè)小小的總結(jié)，并把第二天第三天的表格收上來(lái)，就表格中的相關(guān)事項(xiàng)做出解釋。  簡(jiǎn)單介紹一下BTOB網(wǎng)站的構(gòu)成，尋找方法，信息與產(chǎn)品發(fā)布的相關(guān)事項(xiàng)，并對(duì)其重要性做一些說(shuō)明。 然后給一張表格， 要求尋找20家不同的BTOB網(wǎng)站，用公司的EMAIL注冊(cè)，并發(fā)布一條TRADE LEAD，和一個(gè) PRODUCT。 把網(wǎng)站名稱，網(wǎng)站所屬國(guó)家，注冊(cè)名， 信息與產(chǎn)品標(biāo)題填入表中。
第五天： 搜索引摯的使用
繼續(xù)對(duì)第四天的培訓(xùn)做總結(jié)。  然后講解一下用搜索引摯尋找客戶的一些技巧， 發(fā)一張表格， 要求錄找20家不同的搜索引摯，并就搜索引摯的網(wǎng)站名，所屬地區(qū)，用同一個(gè)關(guān)鍵字搜索的結(jié)果數(shù)量是多少，第一個(gè)結(jié)果是什么全都一一記錄在表上。 另外在這些搜索結(jié)果中尋找是跟我們公司做同一種產(chǎn)品的，找開(kāi)網(wǎng)站，把CONTACT INFORMATION找到，詳細(xì)的記錄在一張客戶跟蹤表中。
第六天， 電話，傳真，EMAIL使用的一些技巧及總結(jié)。
EMAIL： 要求準(zhǔn)備好3-4封完全不同的信件，可以在每個(gè)段發(fā)給客戶。 并要求把第一封信發(fā)給我和老業(yè)務(wù)員查閱，找出不足之處，改正。
電話與傳真： 要求業(yè)務(wù)員盡量使用電話和傳真，這樣可以更好，更快的得到客戶的詳細(xì)資料和回復(fù)。
要求業(yè)務(wù)員對(duì)一周的培訓(xùn)做一些總結(jié)，并與老業(yè)務(wù)員交流一下心得，就一些問(wèn)題做回答。 如果一切可以，那就要求他再熟悉一下一個(gè)星期的培訓(xùn)。 下個(gè)星期開(kāi)始的時(shí)候就可以開(kāi)始做業(yè)務(wù)了。
一周的培訓(xùn)也就結(jié)束了，我也沒(méi)有教他們什么東西，只是一些大致方法，具體做業(yè)務(wù)的時(shí)候，每個(gè)業(yè)務(wù)員都有不同的方式，那就看業(yè)務(wù)員具體把握了。 如果業(yè)務(wù)過(guò)程中有什么問(wèn)題再具體分析。